Compusurf a Business Success Story
Back in In 2002, Frustrated with the ever worsening rat race and lack of opportunity in the UK , Chris Jennings and his wife Julie sold up, bought an off plan house on Camposol, packed up the three kids and moved to Spain to come and live the dream hoping to try something different. In the UK Chris was involved in IT & electrical engineering and Julie had a string of successful business ventures in the health and beauty industry under her belt. However it wasn’t long before reality hit home and the realisation, if they wanted to stay in Spain, they needed to get back to work and earn a crust. So Chris took a job with Max Informatica in Mazarron repairing computers & Julie took a job with an estate agent while she worked on her master plan in the beauty industry. Their plan was to open a shop / Internet Cafe on Camposol called “Camposol Computers” However at this time Urbanization Camposol had no Internet service what so ever and there was nothing on the Horizon.
Finally in late 2003 Telmicro announced they were providing Internet via the Cable TV system for A sector and “Camposol Computers” opened in a small property on A sector. It very quickly became the Hub of communication on Camposol for sectors B, C, and D as initially only A sector residents had access to the Internet.
Shortly afterwards a company called “Broadband Solutions” Started to provide Internet access via satellite to the other sectors. Camposol Computers became a reseller and helped the residents of Sectors B, C & D get connected.
It’s now 2005, Chris has been trying out some new technology based on VOIP to bring landlines to people’s homes via the Internet, and all was going well then Broadband Solutions went bust.
A new company was created by the owners of an LCR provider called Fonicatel to take over the defunct Internet service on Camposol. Camposol Computers were chosen to carry on as the resellers for the new service known as Telitec. At first Telitec had no interest in Telephone’s so it was agreed that Camposol Computers could continue to develop and provide their own Telephony system over the Telitec Internet service.
Over the next couple of years it became apparent that everybody wanted a telephone line but not necessarily the Internet, however the cost of getting the internet installed to carry the phone service was prohibitive to most at over 300 euros to install and over 45 euros a month for a very basic connection. Telitec did eventually reduce the install costs but at a price of lengthy contracts and various other means of tying people into the service as was the norm for all internet providers.
It’s now 2008, Chris and Julie have become extremely frustrated by the amount of Telephone business being missed out on because the internet provider was not able to meet the market any further to increase sales. Without more Internet connections, Camposol computers could not expand their Telephone service, the only income Camposol Computers were receiving from the internet provider was a dwindling one off finder’s fee, they desperately needed to increase their own telephone business to survive, this was also hampered by the fact that the Internet provider had now taken the decision to sell their own version of the internet based Telephone system on Camposol, in effect becoming an “in house” competitor. The relationship between Camposol Computers and Telitec began to sour prompting a brave idea, they certainly had the technical expertise on board and with enough investment they could provide the Internet on Camposol themselves and develop the telephone service the way the residents actually wanted it without the financial and technical restrictions from third parties
After 2 years of research, deals, fund raising and long nights of planning finally In 2010 Compusurf was born. The Mission, to provide Internet & Telephone services at affordable, fair prices, no contracts, no hidden costs no catches and the ability to only pay when the service was actually required. It was hard work and not without a few setbacks, Initially Compusurf met fierce resistance from competitors who hated the ideas as they were completely opposite to the business ethics of the time, they were hit with everything from slander campaigns to offers of buy outs, you would not believe some of the tactics employed to nip Compusurf in the bud, Compusurf really were the bad boys in the industry and had put a real nasty cat among the pigeons, Compusurf also had their own teething problems with system failures, software failures, bad hardware choices etc., Determined to succeed they rose above all the flack, overcame all the technical problems and continued on their quest
By 2012 it seemed they got it right. All the effort has paid off, despite the attempts of others; consumer confidence in Compusurf has grown to the point that they were , and still are by a large margin, the most popular Internet and Telephone provider on Camposol with over 3000 clients and still growing daily. Interestingly, but not surprisingly, the demand for Internet has overtaken the demand for telephones.
Ironically, thanks to Compusurf, the remaining customers of other independent providers on Camposol are now enjoying cheaper services, not always quite daring to go to the lengths Compusurf have, but it just goes to show, competition really is good for the consumer. Even more ironic is that the brave new business model ideals that Compusurf pioneered and were so hated by the competition are now becoming standard practice by those same companies, or at least some of them are.
Now in 2014 the Compusurf network has grown to cover other areas in the Mazarron region and Compusurf are still pioneering new ideas in the form of add on services, things like Compusurf UK , Surf Burst and our very popular PAYG services like Hotspot. Our competitors now watch us and very often copy our ideas, we see this as the mark of success, from fledgling bad boy to market leader in under two years.
Compusurf others copy but none can compare